Customer Spotlight: Salesgasm

What’s in a name? When Shakespeare wrote this, he was talking about a rose. But I think it applies here, to Salesgasm. At its inception, the founders, like all startup companies, wanted to find something to separate them from the already crowded events industry. They wanted to stand out. Be recognized. After tossing around many ideas the founders decided,
“the name Salesgasm, though outlandish, stuck with us because it accurately represents the passion and the zeal with which we work”.
My hat goes off to them, they found a way to not only create brand recognition, but stir conversation and intrigue about them and what they do.

2018 Tech Trends Sure to Make Your Event A Success

It’s 2018, and that means you already understand the importance of technology in hosting a successful event in this digital age. For seasoned event planners, registering your event with an online ticketing platform is a no-brainer, and helps to streamline ticket sales and manage attendees. However, beyond managing your event digitally, there are a number of other event technology trends that you can employ to make your event stand out in 2018. Check out our tips below to ensure your event is on the cutting edge!

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Top 50 Marketing Events of 2018

Searching for the top marketing events of the year? We know that finding the right event is a big challenge. With so many options out there and with a limited budget for attending them all – choosing which conference to concentrate on can be a daunting task.

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Why Event Marketing is a Must

If events are not yet a part of your marketing strategy, it’s time to really consider the benefits you’re missing out on. Here are a few reasons why event marketing is a must when it comes to your marketing strategy.

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Improve your email engagement rates

Ready to boost your email engagement rates? Here are some tips and tricks from email marketing masters to get you started.

 

 1. Follow the Rules

The CAN-SPAM rules. CAN-SPAM stands for “Controlling the Assault of Non-Solicited Pornography And Marketing”. It’s essential that your emails follow these rules and avoids spam trigger words. Here’s a few rules to pay attention to:

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How Analytics and Data are Driving Event Marketing and Planning

The power and transparency that analytics can deliver Event Marketers and Planners is profound, yet few are taking advantage of it.

Currently, only 25 percent of businesses are utilizing their data efficiently according to an eMarketer report. This means that there are a lot of missed opportunities. Data can be analyzed to uncover ways to drive engagement, expand reach, and grow your business. Event marketing represents a segment that is particularly susceptible to email and other data analytics.

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