Why Event Marketing is a Must

If events are not yet a part of your marketing strategy, it’s time to really consider the benefits you’re missing out on. Here are a few reasons why event marketing is a must when it comes to your marketing strategy.

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Improve your email engagement rates

Ready to boost your email engagement rates? Here are some tips and tricks from email marketing masters to get you started.

 

 1. Follow the Rules

The CAN-SPAM rules. CAN-SPAM stands for “Controlling the Assault of Non-Solicited Pornography And Marketing”. It’s essential that your emails follow these rules and avoids spam trigger words. Here’s a few rules to pay attention to:

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How Analytics and Data are Driving Event Marketing and Planning

Guest post by Jenny Holt

The power and transparency that analytics can deliver Event Marketers and Planners is profound, yet few are taking advantage of it.

Currently, only 25 percent of businesses are utilizing their data efficiently according to an eMarketer report. This means that there are a lot of missed opportunities. Data can be analyzed to uncover ways to drive engagement, expand reach, and grow your business. Event marketing represents a segment that is particularly susceptible to email and other data analytics.

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what conference attendees want

What do conference attendees care about when they go to a conference?

Written by guest blogger Lisa Gibbons

What motivates someone to participate in a conference? Industry specific conferences and events exist to bring people from one industry together, providing a platform for education, discussion, debate and research.

We surveyed over 500 conference attendees at the World Management Conference to get an idea of what matters most to conference attendees. The findings are interesting and will give you some insights into how we can provide an improved conference experience and give back to an active community of conference attendees around the world.  These are just a few of the things that attendees care about when they are researching their next big conference trip:

 

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conference everthere

8 Guaranteed Ways to Get the Most Out of an Event

Written by guest blogger Veronica French

Whether you’re hosting your own event or sponsoring another, getting facetime with potential

and current customers is an unbeatable marketing strategy that online marketing simply cannot

replace. While putting on your own production takes up a lot of time and effort, not to mention

requires very particular expertise, sponsoring industry conferences, trade shows or summits can be the tipping point to help close deals and establish brand awareness.

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creative lead generation ideas

Creative Lead Generation Ideas

It’s time to get creative with lead generation. Content and automation have been highlighted as the best strategies for lead generation recently, though many companies lack the resources needed to successfully implement these tactics. That’s why I’m writing this post.

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