How Analytics and Data are Driving Event Marketing and Planning

Guest post by Jenny Holt

The power and transparency that analytics can deliver Event Marketers and Planners is profound, yet few are taking advantage of it.

Currently, only 25 percent of businesses are utilizing their data efficiently according to an eMarketer report. This means that there are a lot of missed opportunities. Data can be analyzed to uncover ways to drive engagement, expand reach, and grow your business. Event marketing represents a segment that is particularly susceptible to email and other data analytics.

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what conference attendees want

What do conference attendees care about when they go to a conference?

Written by guest blogger Lisa Gibbons

What motivates someone to participate in a conference? Industry specific conferences and events exist to bring people from one industry together, providing a platform for education, discussion, debate and research.

We surveyed over 500 conference attendees at the World Management Conference to get an idea of what matters most to conference attendees. The findings are interesting and will give you some insights into how we can provide an improved conference experience and give back to an active community of conference attendees around the world.  These are just a few of the things that attendees care about when they are researching their next big conference trip:


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conference everthere

8 Guaranteed Ways to Get the Most Out of an Event

Written by guest blogger Veronica French

Whether you’re hosting your own event or sponsoring another, getting facetime with potential

and current customers is an unbeatable marketing strategy that online marketing simply cannot

replace. While putting on your own production takes up a lot of time and effort, not to mention

requires very particular expertise, sponsoring industry conferences, trade shows or summits can be the tipping point to help close deals and establish brand awareness.

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creative lead generation ideas

Creative Lead Generation Ideas

It’s time to get creative with lead generation. Content and automation have been highlighted as the best strategies for lead generation recently, though many companies lack the resources needed to successfully implement these tactics. That’s why I’m writing this post.

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influencer marketing event planners

Tips on Influencer Marketing for Event Planners

Guest post written by Jenny Holt

Influencer marketing is a hot button topic right now. The good news for event planners is that you often have a ready supply of influencers for your events. These are your speakers and exhibitors, because they have already expressed interest in, and support for, your product or service.

The idea behind influencer marketing is that you identify those people whom your target customer looks to and trusts when they are trying to decide which product to buy. They may be celebrities, politicians, well-known locals, or others whose opinions are trusted by the people you are trying to reach.

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3 Marketing Automation Tactics you need in 2017

Written by Vanessa Rombaut from PieSync

We all love marketing automation. It helps us streamline our work by reducing redundant tasks (such as manually sending out emails to new subscribers). But marketing is a capricious beast, and consumers grow wary of last year’s tactics.

So before you implement your carefully thought out plan for this year, you need to find out what tactics marketers are using in 2017 for their marketing automation.

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Must Read books for Event Professionals – Corey Witmer

This week’s blog feature is by Corey Witmer, an event industry leader with over a decade of experience  working for some of the world’s largest brands including NikeAppleBudweiserVolkswagenCiti, and Panasonic. Corey’s activated two Super Bowls, led production on eight New York City Marathons, and was honored at last year’s Event Marketer’s Experience Design Technology Awards for his most recent work with Netflix.

When he’s not producing, he’s reading, and today he’s sharing his thoughts on a handful of his favorite books for event professionals, which he keeps handy at his desk and references often.

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Product Dev. Insights: How we increased our on-boarding completion rate by 10% in 3 months

As a SaaS company, we know how important the on-boarding process is to help new users capture the full value of what we offer. As the familiar adage reminds us, there’s no second chance to make a first impression. This is especially true when it comes to a SaaS product, where users are expected to navigate on their own. This first experience with the product is critical in a time of intense competition for the attention and time of users.

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