Searching for the top marketing events of the year? We know that finding the right event is a big challenge. With so many options out there and with a limited budget for attending them all – choosing which conference to concentrate on can be a daunting task.
Ready to boost your email engagement rates? Here are some tips and tricks from email marketing masters to get you started.
1. Follow the Rules
The CAN-SPAM rules. CAN-SPAM stands for “Controlling the Assault of Non-Solicited Pornography And Marketing”. It’s essential that your emails follow these rules and avoids spam trigger words. Here’s a few rules to pay attention to:
Regardless of how you feel about sites such as Facebook and Instagram, you have to admit that social media is a driving force in the world. In the same sense, the act of friending and sharing online influences event marketing. Here, are three ways to use Facebook and Instagram to promote your next big event.
The power and transparency that analytics can deliver Event Marketers and Planners is profound, yet few are taking advantage of it.
Currently, only 25 percent of businesses are utilizing their data efficiently according to an eMarketer report. This means that there are a lot of missed opportunities. Data can be analyzed to uncover ways to drive engagement, expand reach, and grow your business. Event marketing represents a segment that is particularly susceptible to email and other data analytics.
What motivates someone to participate in a conference? Industry specific conferences and events exist to bring people from one industry together, providing a platform for education, discussion, debate and research.
We surveyed over 500 conference attendees at the World Management Conference to get an idea of what matters most to conference attendees. The findings are interesting and will give you some insights into how we can provide an improved conference experience and give back to an active community of conference attendees around the world. These are just a few of the things that attendees care about when they are researching their next big conference trip:
Whether you’re hosting your own event or sponsoring another, getting facetime with potential
and current customers is an unbeatable marketing strategy that online marketing simply cannot
replace. While putting on your own production takes up a lot of time and effort, not to mention
requires very particular expertise, sponsoring industry conferences, trade shows or summits can be the tipping point to help close deals and establish brand awareness.