There are two factors determining the success or failure of every new company. The first is creating an efficient and simple solution to a pain point faced by those most affected. The second, developing a team of not only hard-working dedicated individuals, but also visionaries. The true key to success of every enterprise is the people behind it. Freshbyte began as a small team of two, but has now grown to over sixty employees. The founders of Freshbyte understand, “if you’re looking for a reliable long term team, which is a true extension of your company, start small and grow it from there…It’s always about the people, not the process.” This proclamation is not only admirable, but proven, with Freshbyte, to be incredibly rewarding.
GDPR Kicking in
Marketers in almost every business, in any industry, across the world, have had their realities upside-down. Coming into effect just 3 months ago, The EU’s new GDPR legislation has thrown everyone for a loop.
The SISO leadership conference is one of the top events for event organizers. With a community of hundreds of event executives, it is truly a gathering for the who’s who of event organizers. The purpose of these events is to spread knowledge of new technologies and strategies among industry experts. The most recent SISO event occured a little over a week ago in Orlando, Florida with 200 attendees. The event was filled with info sessions, networking time, and other activities. Among the participating companies you could find teams from Clarion UX, Informa, Comexposium, Diversified, Access Intelligence, Terrapinn, BizBash and many more.
What’s in a name? When Shakespeare wrote this, he was talking about a rose. But I think it applies here, to Salesgasm. At its inception, the founders, like all startup companies, wanted to find something to separate them from the already crowded events industry. They wanted to stand out. Be recognized. After tossing around many ideas the founders decided,
“the name Salesgasm, though outlandish, stuck with us because it accurately represents the passion and the zeal with which we work”.
My hat goes off to them, they found a way to not only create brand recognition, but stir conversation and intrigue about them and what they do.
It’s 2018, and that means you already understand the importance of technology in hosting a successful event in this digital age. For seasoned event planners, registering your event with an online ticketing platform is a no-brainer, and helps to streamline ticket sales and manage attendees. However, beyond managing your event digitally, there are a number of other event technology trends that you can employ to make your event stand out in 2018. Check out our tips below to ensure your event is on the cutting edge!
Ready to boost your email engagement rates? Here are some tips and tricks from email marketing masters to get you started.
1. Follow the Rules
The CAN-SPAM rules. CAN-SPAM stands for “Controlling the Assault of Non-Solicited Pornography And Marketing”. It’s essential that your emails follow these rules and avoids spam trigger words. Here’s a few rules to pay attention to: