3 Marketing Automation Tactics you need in 2017

Written by Vanessa Rombaut from PieSync

We all love marketing automation. It helps us streamline our work by reducing redundant tasks (such as manually sending out emails to new subscribers). But marketing is a capricious beast, and consumers grow wary of last year’s tactics.

So before you implement your carefully thought out plan for this year, you need to find out what tactics marketers are using in 2017 for their marketing automation.

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Must Read books for Event Professionals – Corey Witmer

This week’s blog feature is by Corey Witmer, an event industry leader with over a decade of experience  working for some of the world’s largest brands including NikeAppleBudweiserVolkswagenCiti, and Panasonic. Corey’s activated two Super Bowls, led production on eight New York City Marathons, and was honored at last year’s Event Marketer’s Experience Design Technology Awards for his most recent work with Netflix.

When he’s not producing, he’s reading, and today he’s sharing his thoughts on a handful of his favorite books for event professionals, which he keeps handy at his desk and references often.

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Product Dev. Insights: How we increased our on-boarding completion rate by 10% in 3 months

As a SaaS company, we know how important the on-boarding process is to help new users capture the full value of what we offer. As the familiar adage reminds us, there’s no second chance to make a first impression. This is especially true when it comes to a SaaS product, where users are expected to navigate on their own. This first experience with the product is critical in a time of intense competition for the attention and time of users.

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Everthere Ice totally gaming partnership

EverThere partners with ICE totally gaming

EverThere is excited to announce a new partnership with ICE totally gaming, a Clarion Event taking place in London this February. ICE totally gaming has been ranked in the top three UK exhibitions for highest customer satisfaction, and expects 28,000 attendees at the upcoming event. With this partnership, ICE exhibitors can significantly boost exposure, engagement, and booth traffic throughout the event.

EverThere has 15 spots available for companies interested in connecting with ICE attendees. Exhibitors using the EverThere platform can drive targeted traffic to their booth or promote event-specific deals. Companies who are not exhibiting at ICE can use the platform to get their brand in front of a valuable and targeted audience from afar.

With the expected event attendance hovering around 28,000 people and EverThere’s average exposure rate of 71%, companies have the potential to reach nearly 20,000 targeted event attendees. Upon viewing the digital gift bag, attendees convert to qualified leads by giving their email address to the brands and offers they find most compelling. These companies collect enriched profiles from qualified leads for follow-up after the event.

Learn more about our 25% off early bird promotion here.

You can also contact us directly.

This offer is limited to 15 companies.

everthere raises funding blog

EverThere raises $1.8m for new verticals, deeper personalization and analytics

We’re excited to share that EverThere has raised $1.8m led by Elevator Fund to help marketers target and engage event attendees around the world. With this newly announced funding, Everthere will focus on developing deeper personalization and targeting tools for clients in expanding verticals and geographies.

Together, this set of improvements will help our clients in a few key ways. With a growing set of partnerships in multiple verticals and geographies, EverThere will provide access to larger audiences, on an ongoing and timely basis. The technology we plan to deploy will allow us to keep the platform highly targeted and provide even better results at scale.

This is also a great opportunity to thank you, our event partners, friends and clients for your ongoing support and trust.

We are on the forefront of a major transformation in the event marketing space and are committed to bring transparency, measurement and scale to this already highly engaging, very important channel. Click here for the EverThere coverage on Huffington Post.

Pathable webinar

WEBINAR: Hacks for attaining and retaining Sponsors

Recorded July 20th, 2016 - Collaboration with Pathable

Sponsors are from Mars Organizers are from Venus.. Or does it just seems that way?

What do sponsors want? ROI.. more leads.. more exposure. It seems like we really need to get creative in order to attain and retain sponsors. But creativity is running low and resources (aka, money) are getting tighter. So how can we boost that ROI and be our sponsor’s hero by delivering real results?

We joined forces with Pathable to bring you Hacks for securing and retaining your ‪‎sponsors‬! We got through some great (and creative) tips and tricks…and a perk or two along the way.

The Webinar was Co-hosted by Kathy Cohen of EverThere and Jordan Schwartz.

Click below to access the materials mentioned in this webinar and the slide deck.

Event marketing insight survey Webinar slideshow

To see the full webinar and its transcript follow this link

 

 

Lead conversion

8 awesome lead conversion strategies

Captured your leads? Great! Now let's convert them

As a Marketing or Sales professional, your time is your most critical asset, and how you choose to spend it is an incredibly important decision. Your customers are busy people too, so it’s in both your best interests to make the whole buying process as efficient as possible.

1. Qualify your leads better up front

Unqualified = major time waster since not everyone is a prime prospect for your products or services. Be sure to concentrate on qualified prospects, rather than offering your product or service to people who are unreceptive, not ready for, cannot pay for and are not interested in what you’re offering. Qualify your leads by offering very specific propositions to ensure that the people who respond are only those who have the desire, the capacity and the motivation to buy your product or service.

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Networking at Events

4 Hacks for Networking at Events

Tips to kill it at your next networking event

Networking is one of those arts that are often overlooked, yet it is a great, cheap and easy way to find new prospects, partners and vendors, though sometimes it can be a little daunting. We’ve put together 4 awesome hacks for you to put to use the next time you network at events. These simple networking hacks will help increase your event ROI.

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Swag bag best practices

How to make the best digital Swag Bag

Best Practices to get your Swag Bag as effective as it can be

Your event is coming up and it’s time to put together a killer digital Swag Bag for your attendees. We’re gathered all our experience, tips from our most successful Event Profs and great stats to bring you a few super important steps to take in order to make that Swag Bag the best it can be.

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Zoliro lead generated at events

Are you making the most of the leads generated at events?

Get actionable leads.. even when you're not there!

Events are a great platform for companies to not only tell the market about themselves but interact with prospects, compile sales and marketing intelligence and most importantly understand the changing landscape of their target markets.

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