Regardless of how you feel about sites such as Facebook and Instagram, you have to admit that social media is a driving force in the world. In the same sense, the act of friending and sharing online influences event marketing. Here, are three ways to use Facebook and Instagram to promote your next big event.
The power and transparency that analytics can deliver Event Marketers and Planners is profound, yet few are taking advantage of it.
Currently, only 25 percent of businesses are utilizing their data efficiently according to an eMarketer report. This means that there are a lot of missed opportunities. Data can be analyzed to uncover ways to drive engagement, expand reach, and grow your business. Event marketing represents a segment that is particularly susceptible to email and other data analytics.
What motivates someone to participate in a conference? Industry specific conferences and events exist to bring people from one industry together, providing a platform for education, discussion, debate and research.
We surveyed over 500 conference attendees at the World Management Conference to get an idea of what matters most to conference attendees. The findings are interesting and will give you some insights into how we can provide an improved conference experience and give back to an active community of conference attendees around the world. These are just a few of the things that attendees care about when they are researching their next big conference trip:
Whether you’re hosting your own event or sponsoring another, getting facetime with potential
and current customers is an unbeatable marketing strategy that online marketing simply cannot
replace. While putting on your own production takes up a lot of time and effort, not to mention
requires very particular expertise, sponsoring industry conferences, trade shows or summits can be the tipping point to help close deals and establish brand awareness.
Influencer marketing is a hot button topic right now. The good news for event planners is that you often have a ready supply of influencers for your events. These are your speakers and exhibitors, because they have already expressed interest in, and support for, your product or service.
The idea behind influencer marketing is that you identify those people whom your target customer looks to and trusts when they are trying to decide which product to buy. They may be celebrities, politicians, well-known locals, or others whose opinions are trusted by the people you are trying to reach.
We all love marketing automation. It helps us streamline our work by reducing redundant tasks (such as manually sending out emails to new subscribers). But marketing is a capricious beast, and consumers grow wary of last year’s tactics.
So before you implement your carefully thought out plan for this year, you need to find out what tactics marketers are using in 2017 for their marketing automation.