Event name: Geektime Devfest 2016, Tel Aviv
Number of attendees: 1002
GeekTime’s Devfest wanted to generate qualified leads for event sponsors using a digital gift bag.
EverThere and GeekTime partnered for the third year in a row to generate high-intent leads for event sponsors during their Devfest conference. With compelling and creative offers filling the digital gift bag, exposure and attendee engagement was extremely high.
Event sponsors walked away with 227 unique leads, a conversion rate of 32% from impression to lead. Both JFrog and Taboola saw a conversion rate over 50% from their offers that were featured in the digital gift bags. These results are due to exceptional targeting combined with creative and relevant offers.