CRAFT

How CRAFT converted 31% of attendees into
qualified leads for event sponsors

Event name: CRAFT: Budapest, Hungary

Industry: Software development
Number of attendees: 1,922
Number of sponsors: 30

Challenge:

CRAFT wanted to prove value of sponsorship to it’s 30 sponsors.

Solution:

CRAFT partnered with EverThere to offer sponsors the opportunity to digitally engage with event attendees.  Through the EverThere digital gift bag, attendees viewed and redeemed relevant offers throughout the conference.

Among the event sponsors that were featured in the gift bag were: Uber, Prezi, ClouderaO’reilly.

Results

90%

Exposure Rate

31%

Converted Leads

As a whole, sponsors walked away with a total of 534 unique and qualified leads from EverThere. O’Rielly, a first-time EverThere user, saw a 62.4% acceptance rate of their offer, walking away with 465 qualified leads with enriched profiles.

Partners