ICE Totally Gaming

Connecting digital sponsors with 20,000 event attendees

Event details:

Name: Ice Totally Gaming, 2017
Industry: Gaming
Attendees: 20,000

Challenge:

ICE Totally Gaming wanted to help sponsors generate qualified, opt-in leads.

Solution:

ICE and EverThere partnered for the first time this year to offer event sponsors and outside advertisers an opportunity to connect with event attendees throughout the event. By digitally sharing exclusive conference offers with around 20,000 attendees, ICE uniquely rewarded it’s attendees with relevant deals while generating qualified leads for event sponsors.

Digital sponsors generated 838 qualified leads.

Results

32%

Exposure Rate

13%

Converted Leads

Every Digital Sponsor who participated in the EverThere digital gift bag saw conversion rates of over 30% (impression to lead).

Partners