Combining cold calling and emailing to sell your sponsorship package

cold calling and cold emailing

If you’re like me then the first thing you thought of when it came to cold calling is.. “AHHHHHHH” and I always just chose to resort to cold emailing... that was the safe option. But as time went on I realized that in essence cold calling is the art of approaching someone, professionally, openly and meaningfully, with a sensible proposition. So to make cold calls more appealing we need to stop thinking of them as COLD calls and start thinking of them as “introductory” calls instead.

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