If you’re like me then the first thing you thought of when it came to cold calling is.. “AHHHHHHH” and I always just chose to resort to cold emailing... that was the safe option. But as time went on I realised that in essence cold calling is the art of approaching someone, professionally, openly and meaningfully, with a sensible proposition. So to make cold calls more appealing we need to stop thinking of them as COLD calls and start thinking of them as “introductory” calls instead.
In fact, we can trace back the first promotional products in the US as early as 1789, with the commemorative buttons for the election of George Washington. Creation and distribution of a swag bag formally started in the late nineteenth century when Jasper Meeks, a printer in Coshocton, Ohio, persuaded a local shoe store to contribute book bags embossed with the store name to local schools. The first trade association for the industry was founded by 12 manufacturers of promo items in 1904. Believe it or not, things have hardly changed since then.