We have the ability to actually change the processes that take too much time or consume too much resources. We have the technology. We have the knowledge.
We can generally pin-point the pain, but, in many cases, the difficult part is finding the right way to change the existing process that was originally designed to solve another pain. This is what we call disrupting the market.
For the sake of understanding disruption, and as a B.Sc in biotechnology (and big believer in biomimicry), here’s how I see it:
In a chemical reaction, chemical equilibrium is the state in which both reactants and products are present at concentrations which have no further tendency to change with time1. To change that state, disrupt the equilibrium, and make even more reactants become products, one must apply external forces on that system2.
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