The Enterprise UX 2015 conference was dedicated to delivering useful, delightful, and humane experiences to people who work for and in enterprises.
Number of attendees: 480
Location: San Antonio – Texas
Date Held: 13 – 15 of May 2015
WHO WAS THE EVENT TARGETING:
Mid- and senior-level UX practitioners and team leaders, product managers, engineers, developers, marketers, and decision-makers.
If you’re like me then the first thing you thought of when it came to cold calling is.. “AHHHHHHH” and I always just chose to resort to cold emailing... that was the safe option. But as time went on I realised that in essence cold calling is the art of approaching someone, professionally, openly and meaningfully, with a sensible proposition. So to make cold calls more appealing we need to stop thinking of them as COLD calls and start thinking of them as “introductory” calls instead.
In fact, we can trace back the first promotional products in the US as early as 1789, with the commemorative buttons for the election of George Washington. Creation and distribution of a swag bag formally started in the late nineteenth century when Jasper Meeks, a printer in Coshocton, Ohio, persuaded a local shoe store to contribute book bags embossed with the store name to local schools. The first trade association for the industry was founded by 12 manufacturers of promo items in 1904. Believe it or not, things have hardly changed since then.
We have the ability to actually change the processes that take too much time or consume too much resources. We have the technology. We have the knowledge.
We can generally pin-point the pain, but, in many cases, the difficult part is finding the right way to change the existing process that was originally designed to solve another pain. This is what we call disrupting the market.
For the sake of understanding disruption, and as a B.Sc in biotechnology (and big believer in biomimicry), here’s how I see it:
In a chemical reaction, chemical equilibrium is the state in which both reactants and products are present at concentrations which have no further tendency to change with time1. To change that state, disrupt the equilibrium, and make even more reactants become products, one must apply external forces on that system2.