If events are not yet a part of your marketing strategy, it’s time to really consider the benefits you’re missing out on. Here are a few reasons why event marketing is a must when it comes to your marketing strategy.
It was about a year ago. A few months into the startup experience a friend texted me at around 11pm saying I HAD to go to with him to an event organized by one of the leading startup incubators in Israel and meet some of the guys.
When we arrived I literally felt like I was crashing someone’s bar mitzvah. The place was crowded with people I didn’t know alongside their friends and some of the local startup scene “celebrities”.
There I was, holding my jacket, watching the action around me, completely lost. Approaching random people just seemed inappropriate and interrupting a conversation seemed way too rude.
Don’t get me wrong, I can be a very talkative person but this whole setup made me feel way out of my skin. So I thought I’d put together 5 hacks to networking in events so you can keep them on your superhero toolbox the next time you attend an event.. and hopefully make life a little easier!
The Enterprise UX 2015 conference was dedicated to delivering useful, delightful, and humane experiences to people who work for and in enterprises.
Number of attendees: 480
Location: San Antonio – Texas
Date Held: 13 – 15 of May 2015
WHO WAS THE EVENT TARGETING:
Mid- and senior-level UX practitioners and team leaders, product managers, engineers, developers, marketers, and decision-makers.
But It’s not just the big events that draw the sponsors in.. Small, local events also have peaked the interest of corporate sponsors for a more direct market approach.
Why is event sponsorship so important? Well, Quite simply, it brings in the money and thus allowing you the freedom to build the optimum event for your audience. Done correctly, a corporate sponsor can bring in a lot of money and build important relationships. Done poorly, it can cost money and waste many people’s time.
We’ve done a search and gathered the top 6 tips on soliciting, acquiring and retaining event sponsorship. It’s not a definitive “guide” per se, but a good starting point to get you on your way.
Let’s face it.. we’ve all heard the term “personal branding” thrown around as the next big THING you just HAVE to do in order to score your dream project.. Well guys.. It’s true! Almost every individual on the planet already has a personal brand. Only not many of us have consciously built these brands, but nonetheless.. they do exist!
WHY is it so important? Personal branding shows who you are not only as an event professional, but can also grow and develop your career portfolio.. Personal branding is your digital foot print in the online world, crowd sourced by friends, co-workers, and employers.
In fact, we can trace back the first promotional products in the US as early as 1789, with the commemorative buttons for the election of George Washington. Creation and distribution of a swag bag formally started in the late nineteenth century when Jasper Meeks, a printer in Coshocton, Ohio, persuaded a local shoe store to contribute book bags embossed with the store name to local schools. The first trade association for the industry was founded by 12 manufacturers of promo items in 1904. Believe it or not, things have hardly changed since then.
We have the ability to actually change the processes that take too much time or consume too much resources. We have the technology. We have the knowledge.
We can generally pin-point the pain, but, in many cases, the difficult part is finding the right way to change the existing process that was originally designed to solve another pain. This is what we call disrupting the market.
For the sake of understanding disruption, and as a B.Sc in biotechnology (and big believer in biomimicry), here’s how I see it:
In a chemical reaction, chemical equilibrium is the state in which both reactants and products are present at concentrations which have no further tendency to change with time1. To change that state, disrupt the equilibrium, and make even more reactants become products, one must apply external forces on that system2.