It was about a year ago. A few months into the startup experience a friend texted me at around 11pm saying I HAD to go to with him to an event organized by one of the leading startup incubators in Israel and meet some of the guys.
When we arrived I literally felt like I was crashing someone’s bar mitzvah. The place was crowded with people I didn’t know alongside their friends and some of the local startup scene “celebrities”.
There I was, holding my jacket, watching the action around me, completely lost. Approaching random people just seemed inappropriate and interrupting a conversation seemed way too rude.
Don’t get me wrong, I can be a very talkative person but this whole setup made me feel way out of my skin. So I thought I’d put together 5 hacks to networking in events so you can keep them on your superhero toolbox the next time you attend an event.. and hopefully make life a little easier!
**find your free downloadable KPI builder at the bottom of this post
Quite a lot has been written about why setting goals and choosing success factors is so important for your event success. Though sometimes we face issues when it comes to that crucial moment in setting a goal, or more specifically a KPI, (Key performance indicator) in place.
For Michaela O’Connor Abrams, president at Dwell Media, and keynote speaker at the 2013 ECEF, event design is not just about booth layouts, room setups, and decor. She says that “It transcends aesthetics, It’s fundamental to everything we do.” And now more than ever, design can make or break a meeting or event.
In the past, events typically followed the standard norm, a grand exhibition room filled with vendors that had attendees walking up and down the isles. But… we still remain in the constant hustle to stand out, be different with our events. We ask ourselves “How is this appealing to my audience?” “How does my event stand out from others?” And to be honest, if you stick with the standard, the answer would be.. it probably doesn’t. In her keynote speech, “Why Event Design Matters” the Michaela sums up why event design is such a critical aspect in making your attendee’s overall experience worthwhile.
Below are 4 great videos to help you bring your event design to the next level and inspire your event design innovation.
Let me start with a little story…
When it comes to running events, the last thing you want is to funnel time and money into planning an event only to have it.. well.. not as successful as you had hoped. One of the keys to a successful event is driving a quality audience to actually attend. And that’s not always an easy thing to do. We’re all busy and have a variety of interests fighting for our attention.
===> Enter social media to the rescue
Technology has drastically transformed managing and marketing events in the last few years. There are now numerous solutions that you can use to help not only with the planning and managing aspects of your event but also with its marketing. These days its those social channels that offer possibly the greatest opportunity (and most effective) to market an event and build your audience pre, during and post event.
A couple of quick tips..