Free Webinar: Hacks for Securing Sponsors for your Events

Pathable webinar

Sponsors are from Mars Organizers are from Venus.. Or it just seems that way?

What do sponsors want? ROI.. more leads.. more exposure.. It seems like we really need to get creative in order to attain and retain those sponsors. But creativity is running low and resources (aka, money) are getting tighter. So how can we boost that ROI and be our sponsor’s hero by delivering real results?

REGISTER for our webinar where we’ll go through some great (and creative) tips and tricks…and maybe a perk or two along the way.

Co-hosted with Jordan from Pathable.

Register for the webinar

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Creating event hype with the power of FOMO

Creating event hype with the power of FOMO

Ever felt that sinking feeling of regret when deciding not to go to an event at the last minute, or went to the hottest restaurant and ordered the wrong thing.. or even booked a vacation with your friends only because they’re all going and you’re afraid of missing out?  Sound familiar? What you are experiencing is FOMO—and you are not alone!

While it sounds like an infectious disease, FOMO (fear of missing out) has helped create a booming industry focused on live events. According to a new study by Eventbrite, 69 percent of millennials experience FOMO when they can’t attend something that their family or friends are going to. They would rather spend money on experiences, like concerts, festivals, sports or parties, instead of buying tangible products.

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7 steps to create an effective KPI for your event

7 steps to create an effective KPI for your event

**find your free downloadable KPI builder at the bottom of this post

Quite a lot has been written about why setting goals and choosing success factors is so important for your event success. Though sometimes we face issues when it comes to that crucial moment in setting a goal, or more specifically a KPI, (Key performance indicator) in place.

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Personal branding as an event professional

Personal branding as an event professional

Let’s face it.. we’ve all heard the term “personal branding” thrown around as the next big THING you just HAVE to do in order to score your dream project.. Well guys.. It’s true! Almost every individual on the planet already has a personal brand.  Only not many of us have consciously built these brands, but nonetheless.. they do exist!

WHY is it so important? Personal branding shows who you are not only as an event professional, but can also grow and develop your career portfolio..  Personal branding is your digital foot print in the online world, crowd sourced by friends, co-workers, and employers.

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Chemistry at the service of event marketing

Chemistry at the service of event marketing

We have the ability to actually change the processes that take too much time or consume too much resources. We have the technology. We have the knowledge.

We can generally pin-point the pain, but, in many cases, the difficult part is finding the right way to change the existing process that was originally designed to solve another pain. This is what we call disrupting the market.

For the sake of understanding disruption, and as a B.Sc in biotechnology (and big believer in biomimicry), here’s how I see it:

In a chemical reaction, chemical equilibrium is the state in which both reactants and products are present at concentrations which have no further tendency to change with time1. To change that state, disrupt the equilibrium, and make even more reactants become products, one must apply external forces on that system2.

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