How Analytics and Data are Driving Event Marketing and Planning

The power and transparency that analytics can deliver Event Marketers and Planners is profound, yet few are taking advantage of it.

Currently, only 25 percent of businesses are utilizing their data efficiently according to an eMarketer report. This means that there are a lot of missed opportunities. Data can be analyzed to uncover ways to drive engagement, expand reach, and grow your business. Event marketing represents a segment that is particularly susceptible to email and other data analytics.

Read More

8 Guaranteed Ways to Get the Most Out of an Event

conference everthere

Whether you’re hosting your own event or sponsoring another, getting facetime with potential

and current customers is an unbeatable marketing strategy that online marketing simply cannot

replace. While putting on your own production takes up a lot of time and effort, not to mention

requires very particular expertise, sponsoring industry conferences, trade shows or summits can be the tipping point to help close deals and establish brand awareness.

Read More

Tips on Influencer Marketing for Event Planners

influencer marketing event planners

Influencer marketing is a hot button topic right now. The good news for event planners is that you often have a ready supply of influencers for your events. These are your speakers and exhibitors, because they have already expressed interest in, and support for, your product or service.

The idea behind influencer marketing is that you identify those people whom your target customer looks to and trusts when they are trying to decide which product to buy. They may be celebrities, politicians, well-known locals, or others whose opinions are trusted by the people you are trying to reach.

Read More

Must Read books for Event Professionals – Corey Witmer

This week’s blog feature is by Corey Witmer, an event industry leader with over a decade of experience  working for some of the world’s largest brands including NikeAppleBudweiserVolkswagenCiti, and Panasonic. Corey’s activated two Super Bowls, led production on eight New York City Marathons, and was honored at last year’s Event Marketer’s Experience Design Technology Awards for his most recent work with Netflix.

When he’s not producing, he’s reading, and today he’s sharing his thoughts on a handful of his favorite books for event professionals, which he keeps handy at his desk and references often.

Read More

Chemistry at the service of event marketing

Chemistry at the service of event marketing

We have the ability to actually change the processes that take too much time or consume too much resources. We have the technology. We have the knowledge.

We can generally pin-point the pain, but, in many cases, the difficult part is finding the right way to change the existing process that was originally designed to solve another pain. This is what we call disrupting the market.

For the sake of understanding disruption, and as a B.Sc in biotechnology (and big believer in biomimicry), here’s how I see it:

In a chemical reaction, chemical equilibrium is the state in which both reactants and products are present at concentrations which have no further tendency to change with time1. To change that state, disrupt the equilibrium, and make even more reactants become products, one must apply external forces on that system2.

Read More