Regardless of how you feel about sites such as Facebook and Instagram, you have to admit that social media is a driving force in the world. In the same sense, the act of friending and sharing online influences event marketing. Here, are three ways to use Facebook and Instagram to promote your next big event.
Ever felt that sinking feeling of regret when deciding not to go to an event at the last minute, or went to the hottest restaurant and ordered the wrong thing.. or even booked a vacation with your friends only because they’re all going and you’re afraid of missing out? Sound familiar? What you are experiencing is FOMO—and you are not alone!
While it sounds like an infectious disease, FOMO (fear of missing out) has helped create a booming industry focused on live events. According to a new study by Eventbrite, 69 percent of millennials experience FOMO when they can’t attend something that their family or friends are going to. They would rather spend money on experiences, like concerts, festivals, sports or parties, instead of buying tangible products.