Creating event hype with the power of FOMO

Creating event hype with the power of FOMO

Ever felt that sinking feeling of regret when deciding not to go to an event at the last minute, or went to the hottest restaurant and ordered the wrong thing.. or even booked a vacation with your friends only because they’re all going and you’re afraid of missing out?  Sound familiar? What you are experiencing is FOMO—and you are not alone!

While it sounds like an infectious disease, FOMO (fear of missing out) has helped create a booming industry focused on live events. According to a new study by Eventbrite, 69 percent of millennials experience FOMO when they can’t attend something that their family or friends are going to. They would rather spend money on experiences, like concerts, festivals, sports or parties, instead of buying tangible products.

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How to make the most of your event social media

event social media

When it comes to running events, the last thing you want is to funnel time and money into planning an event only to have it.. well.. not as successful as you had hoped.  One of the keys to a successful event is driving a quality audience to actually attend.  And that’s not always an easy thing to do.  We’re all busy and have a variety of interests fighting for our attention.

===>  Enter social media to the rescue

Technology has drastically transformed managing and marketing events in the last few years.  There are now numerous solutions that you can use to help not only with the planning and managing aspects of your event but also with its marketing. These days its those social channels that offer possibly the greatest opportunity (and most effective) to market an event and build your audience pre, during and post event.

A couple of quick tips..

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