For Michaela O’Connor Abrams, president at Dwell Media, and keynote speaker at the 2013 ECEF, event design is not just about booth layouts, room setups, and decor. She says that “It transcends aesthetics, It’s fundamental to everything we do.” And now more than ever, design can make or break a meeting or event.
In the past, events typically followed the standard norm, a grand exhibition room filled with vendors that had attendees walking up and down the isles. But… we still remain in the constant hustle to stand out, be different with our events. We ask ourselves “How is this appealing to my audience?” “How does my event stand out from others?” And to be honest, if you stick with the standard, the answer would be.. it probably doesn’t. In her keynote speech, “Why Event Design Matters” the Michaela sums up why event design is such a critical aspect in making your attendee’s overall experience worthwhile.
Below are 4 great videos to help you bring your event design to the next level and inspire your event design innovation.