Creating event hype with the power of FOMO

Creating event hype with the power of FOMO

Ever felt that sinking feeling of regret when deciding not to go to an event at the last minute, or went to the hottest restaurant and ordered the wrong thing.. or even booked a vacation with your friends only because they’re all going and you’re afraid of missing out?  Sound familiar? What you are experiencing is FOMO—and you are not alone!

While it sounds like an infectious disease, FOMO (fear of missing out) has helped create a booming industry focused on live events. According to a new study by Eventbrite, 69 percent of millennials experience FOMO when they can’t attend something that their family or friends are going to. They would rather spend money on experiences, like concerts, festivals, sports or parties, instead of buying tangible products.

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7 steps to create an effective KPI for your event

7 steps to create an effective KPI for your event

**find your free downloadable KPI builder at the bottom of this post

Quite a lot has been written about why setting goals and choosing success factors is so important for your event success. Though sometimes we face issues when it comes to that crucial moment in setting a goal, or more specifically a KPI, (Key performance indicator) in place.

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4 videos to help bring your event design to the next level

event design to the next level

For Michaela O’Connor Abrams, president at Dwell Media, and keynote speaker at the 2013 ECEF, event design is not just about booth layouts, room setups, and decor. She says that “It transcends aesthetics, It’s fundamental to everything we do.” And now more than ever, design can make or break a meeting or event.

In the past, events typically followed the standard norm, a grand exhibition room filled with vendors that had attendees walking up and down the isles.  But… we still remain in the constant hustle to stand out, be different with our events. We ask ourselves “How is this appealing to my audience?” “How does my event stand out from others?” And to be honest, if you stick with the standard, the answer would be..  it probably doesn’t. In her keynote speech, “Why Event Design Matters” the Michaela sums up why event design is such a critical aspect in making your attendee’s overall experience worthwhile.

Below are 4 great videos to help you bring your event design to the next level and inspire your event design innovation.

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