Events are a great platform for companies to not only tell the market about themselves but interact with prospects, compile sales and marketing intelligence and most importantly understand the changing landscape of their target markets.
There has always been a tradeoff between how much information an event attendee is asked for when they fill in a form at the booth or give their business card and the likelihood of the attendee actually “converting” to a qualified lead.
In general, the fewer fields the attendee has to fill in, the higher the attendee-to-lead conversion rate is. So, how can you ask attendees for less information and make up for a more limited attendee-supplied data after? Or rather, how can you enrich leads regardless of the source?
That’s where our new lead enrichment feature steps in! Our system automatically scours the internet for information about people and companies from thousands of data sources and build an internal database.