Improve your email engagement rates

Ready to boost your email engagement rates? Here are some tips and tricks from email marketing masters to get you started.


 1. Follow the Rules

The CAN-SPAM rules. CAN-SPAM stands for “Controlling the Assault of Non-Solicited Pornography And Marketing”. It’s essential that your emails follow these rules and avoids spam trigger words. Here’s a few rules to pay attention to:

Read More

Must Read books for Event Professionals – Corey Witmer

This week’s blog feature is by Corey Witmer, an event industry leader with over a decade of experience  working for some of the world’s largest brands including NikeAppleBudweiserVolkswagenCiti, and Panasonic. Corey’s activated two Super Bowls, led production on eight New York City Marathons, and was honored at last year’s Event Marketer’s Experience Design Technology Awards for his most recent work with Netflix.

When he’s not producing, he’s reading, and today he’s sharing his thoughts on a handful of his favorite books for event professionals, which he keeps handy at his desk and references often.

Read More