Ready to boost your email engagement rates? Here are some tips and tricks from email marketing masters to get you started.
1. Follow the Rules
The CAN-SPAM rules. CAN-SPAM stands for “Controlling the Assault of Non-Solicited Pornography And Marketing”. It’s essential that your emails follow these rules and avoids spam trigger words. Here’s a few rules to pay attention to:
Regardless of how you feel about sites such as Facebook and Instagram, you have to admit that social media is a driving force in the world. In the same sense, the act of friending and sharing online influences event marketing. Here, are three ways to use Facebook and Instagram to promote your next big event.
This week’s blog feature is by Corey Witmer, an event industry leader with over a decade of experience working for some of the world’s largest brands including Nike, Apple, Budweiser, Volkswagen, Citi, and Panasonic. Corey’s activated two Super Bowls, led production on eight New York City Marathons, and was honored at last year’s Event Marketer’s Experience Design Technology Awards for his most recent work with Netflix.
When he’s not producing, he’s reading, and today he’s sharing his thoughts on a handful of his favorite books for event professionals, which he keeps handy at his desk and references often.